Caesars Entertainment Hosts 2nd Annual Battle of the Bras to Benefit American Cancer Society

Vote for your favorite Bra and raise money for the American Cancer Society October 24!

Fashion Show and Final Voting for Best Bra at Harrah’s Tunica October 24


Caesars Entertainment Mid-South male executives and local male celebrity models will strut their stuff in bras decorated by Caesars Mid-South employees on Thursday, October 24 at the Harrah’s Tunica Event Center to raise money for the American Cancer Society in observance of National Breast Cancer Awareness Month.


Tickets to the Battle of the Bras event are available for a $10 donation to the American Cancer Society the night of the event at the Harrah’s Event Center. All money raised will benefit the American Cancer Society with the Caesars Foundation matching up to $25,000. The event starts at 7:30 p.m. and will consist of a cash bar and heavy hors d’ oeuvres sponsored by Harrah’s, a parade of Caesars employees that are breast cancer survivors, a live auction, and finally the bra modeling and voting for the main event.


“Everyone really enjoyed the Battle of the Bras last year and we raised and donated over $30,000 to the American Cancer Society,” said R. Scott Barber, Regional President, Caesars Mid-South. “Caesars is a local and national sponsor of the American Cancer Society so the Battle and the Bras is a great new fundraising event to add to the many other volunteer and fundraising events we participate in locally.”


Teams of five or more Caesars Mid-South employees will decorate the bras to tell a story that links to breast cancer. Employees and the general public will then vote on the bras for cash donations. The 15 bras that receive the most cash donations will be modeled by male casino executives and local celebrities at the Battle of the Bras event. Celebrity judges will make the final decision as to the top three bra designs.


“Caesars and their employee volunteer HEROs have been a tremendous resource for the American Cancer Society and we are very excited that the Battle of the Bras event is returning this year,” said Clint Cummins, Senior Director Partner Relationships, American Cancer Society.


Caesars Mid-South has embraced National Breast Cancer Awareness Month with the Battle of the Bras event as well as; installing pink table felts on blackjack tables at Harrah’s, Horseshoe, and Tunica Roadhouse; distribution of breast cancer awareness pins to all employees; employees wearing pink on Tuesdays and Fridays in October; collection of money in casino entrance wishing wells for the American Cancer Society, volunteers supporting and participating in the Making Strides walk; employees decorating office doors and work areas in pink remembering victims of cancer and celebrating survivors; and employee, customer, and social media awareness campaigns.

Pink Black Jack Table at Harrah’s Tunica

Pink Black Jack Table at Horseshoe Tunica

Pink Black Jack Table at Tunica Roadhouse

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